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We’re a British Data Awards 2022 Winner!

Published: Mon, 30 May, 2022

We’re excited to announce that we’ve been named SME of The Year in the British Data Awards 2022! 

Run by Predatech, the British Data Awards helps to discover and celebrate the organisations that are passionate about data, no matter their size, with firms taking part including FTSE 100 giants, tech unicorns, innovative start-ups, public sector bodies, not-for-profit organisations, and everything in between. 

The SME of The Year award recognises the organisations that are using data to help build a ‘new possible’ while powering the economy through data innovation. We would like to congratulate all of the finalists who joined us on the day: Corndel, Effini, Good-Loop, Local Data Company, Metapraxis, Software Solved, and The Data Shed.

Mat Oram, our CEO and Co-Founder said: “It’s great to receive recognition for the hard work our team puts in, day in day out, for our healthcare customers. We share a common passion to help the NHS make sense of the billions of pounds it spends on goods and services, helping to improve efficiency and drive down costs across the board. We recently celebrated our eighth anniversary, and this award allows us to truly appreciate everything we have achieved over the years. With some exciting new projects on the horizon, the future is bright for AdviseInc, and I am looking forward to working with our customers and partners to build a better, more sustainable NHS. Thank you to everyone who has been with us on our journey and supported us along the way.” 

Jason Johnson, Co-Founder of Predatech and British Data Awards judge said: “I’d like to extend my congratulations to all of our 2022 Winners. With 158 entries received this year, being named a winner really is a great achievement. I hope that all our winners feel immensely proud to be recognised for their data success stories on a national stage.”

This year’s ceremony took place at The Lansdown Club in London, and the team had a fantastic time celebrating with winners and finalists from across the UK. Staying true to brand, the AdviseInc team donned our famous orange on the night – from orange ties, to heels and nail varnish. They certainly made us proud! 

Thanks to the British Data Awards judging panel, including: 

  • Rob Barham, Director of Data at Gousto 
  • Neil Carden, CEO at Forth Point 
  • Caroline Carruthers, CEO at Carruthers and Jackson 
  • Natalie Cramp, CEO at Profusion 
  • Dr Ben Dias, Data Science and Analytics Director at easyJet 
  • Jason Johnson, Co-Founder at Predatech 
  • Christine Osazuwa, Strategy Director at Pollen
  • Richard Tate, Executive Vice President, Data at DAZN Group
  • Dr Jo Watts, CEO & Founder at Effini.


To find out more about AdviseInc, and the work we do to support NHS organisations to make sense of health spend data, visit our website or contact us at support@adviseinc.co.uk.